The Salesforce platform is a PaaS (Platform as a Service) for building and running cloud based applications (in our case, Nimble AMS).
Lets take a look at the two major components of the Salesforce platform; Salesforce1 and Force.com.
Over the years Salesforce evolved to encompass a myriad of cloud services. This evolution has in part been fueled by acquisitions (ExactTarget, Buddy Media, Radian6, etc).
Salesforce1 unifies all of these cloud services. Think of it as a mobile-friendly, API-rich wrapper around everything Salesforce.com offers. Every action that you can do from within Salesforce, from a chatter post to adding accounts, now has a API and method call behind it. In addition almost everything in Salesforce can be accessed thru the Salesforce1 native mobile app.
Why Did NimbleUser Choose to Develop Nimble AMS on Salesforce?
Salesforce is truly a cloud-based solution delivering scalability, fault-tolerance, and infrastructure that legacy AMS vendors simply cannot replicate. The other vendor “cloud” solutions are no more sophisticated than putting your existing server in a rack in a data center. By comparison, the Salesforce cloud used by over 140,000 companies and organizations is constantly monitored and tuned to meet the highest performance standards and to protect your data.
Nimble AMS customer benefits from this investment.