Benchmark Report

How Associations Can Prepare for Future Growth

Association Leader's Guide to Innovation

2020 was anything but typical. Like many companies and organizations, associations have had to re-think and re-tool. From moving staff to a work-from-home setting to delivering member value in a virtual environment, 2020 was filled with disruption.

This environment raises questions for association professionals about how they should be preparing for what comes next, including:

  • How are professional membership organizations faring in this time of uncertainty?
  • What are association professionals’ top priorities?
  • Are they expecting growth?
  • What should be done now to prepare for the future?

In this benchmark report, you’ll learn insights into what association professionals are thinking about their organization’s future and how your organization compares with other associations.


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