Transcending the Traditional eBook Series

Part 4: Creating a member journey

What does it mean to be an innovative association?

This is part 4 in a 4 part eBook series: Transcending the traditional

Change is possible, and true innovation really can be embraced by any organization.

The very structure of associations lends itself to embracing current trends and transforming the way you think about membership.

In Part IV of the Transcending the Traditional ebook series, you’ll learn how to provide concierge-level service to members and how to create rich member journeys that foster deep loyalty to your organization by:

  • Anticipating expectations
  • Encouraging participation
  • Incorporating feedback

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