Part 4: Creating a member journey
The previous three ebooks in this series have focused on the internal organizational changes necessary to embrace an innovative culture. In the final ebook in this series, we’ll discuss how adopting an innovative culture will position associations to delight members by providing concierge-level service.
In many ways, success in adopting concierge-level service hinges on adopting the other three drivers of innovation. When association leaders commit to these changes, they will have the tools they need to create rich member journeys that foster deep loyalty to their organization.
There are many components to providing concierge-level service, but it begins with creating a memorable member journey.
In this ebook, you’ll learn: