American Hotel & Lodging Association (AHLA): Nimble AMS Success Story


The American Hotel & Lodging Association represents every segment of the hotel industry and serves 32,000 members from all over the world. Because AHLA represents members in the hospitality industry, the organization needs to fully understand member activity to offer the latest in resources and support.    
AHLA needed an intuitive solution with built-in reporting to more easily understand its member activity, so the organization turned to Nimble AMS.


With AHLA’s previous system, it was challenging for staff to locate member data. The old system couldn’t track or log activity, resulting in employees spending too much time analyzing member dataBecause the AHLA team didn’t have the proper technological resources to leverage reporting, the organization experienced an unproductive use of staff time.


Since AHLA began leveraging Nimble AMS, the organization has greatly reduced redundancies, simplified processes, and improved the staff and member experience. Because Nimble AMS is cloud-based with continuous upgrades, AHLA routinely receives easy product upgrades, ensuring the organization is constantly innovating.

The right partner for constant innovation: How Nimble AMS empowers organizations to evolve 

  • New insights into member behaviors and engagement   
  • Real-time reports and dashboards empower staff to be in tune with data
  • Smarter decision-making with powerful analytics and dashboards

About the American Hotel & Lodging Association (AHLA).

The American Hotel & Lodging Association is the only national organization dedicated to serving the interests of hoteliers on the front line, behind the scenes, and on Capitol Hill. Members are empowered with exclusive bottom-line savings, educational resources, and networking opportunities with an expansive network of top-level industry professionals.