American Hotel & Lodging Association (AHLA): Nimble AMS Success Story 

The right partner for constant innovation: How Nimble AMS empowers organizations to evolve

The American Hotel & Lodging Association represents every segment of the hotel industry and serves 32,000 members from all over the world. Because AHLA represents members in the hospitality industry, the organization needs to fully understand member activity to offer the latest in resources and support.

AHLA staff struggled to maintain quality and consistency with its data and reporting. Because the organization’s data wasn’t logged into one powerful platform, there was a decrease in staff productivity, an increase in manual staff work, and inconsistent reporting processes.

Challenge & Solution

AHLA needed a total system solution with user-friendly reporting and a 360° view of their members. The organization chose Nimble AMS to embrace advanced member management, utilize Artificial Intelligence, and leverage the platform’s continuous innovation. Because Nimble AMS offers advanced reporting, solutions to boost member engagement, and tools to enhance communications, AHLA could streamline its processes and reduce inconsistencies. 

Results

With Nimble AMS, AHLA now has easier and more reliable access to its member data. The organization can simply review member activity, export as needed, and boost member engagement. Because Nimble AMS is cloud-based with continuous upgrades, AHLA routinely receives easy product upgrades, ensuring the organization is constantly innovating