American Hotel & Lodging Association (AHLA): Nimble AMS Success Story

Michael Blake
Chief Technology Officer at American Hotel & Lodging Association
90
3.2 million
32,000
The right partner for constant innovation: How Nimble AMS empowers organizations to evolve
The American Hotel & Lodging Association represents every segment of the hotel industry and serves 32,000 members from all over the world. Because AHLA represents members in the hospitality industry, the organization needs to fully understand member activity to offer the latest in resources and support.
AHLA staff struggled to maintain quality and consistency with its data and reporting. Because the organization’s data wasn’t logged into one powerful platform, there was a decrease in staff productivity, an increase in manual staff work, and inconsistent reporting processes.
Challenge & Solution
AHLA needed a total system solution with user-friendly reporting and a 360° view of their members. The organization chose Nimble AMS to embrace advanced member management, utilize Artificial Intelligence, and leverage the platform’s continuous innovation. Because Nimble AMS offers advanced reporting, solutions to boost member engagement, and tools to enhance communications, AHLA could streamline its processes and reduce inconsistencies.
Results
With Nimble AMS, AHLA now has easier and more reliable access to its member data. The organization can simply review member activity, export as needed, and boost member engagement. Because Nimble AMS is cloud-based with continuous upgrades, AHLA routinely receives easy product upgrades, ensuring the organization is constantly innovating
About the Organization
American Hotel & Lodging Association
The American Hotel & Lodging Association is the only national organization dedicated to serving the interests of hoteliers on the front line, behind the scenes, and on Capitol Hill. Members are empowered with exclusive bottomline savings, educational resources, and networking opportunities with an expansive network of top-level industry professionals