From outdated software to digital transformation with Nimble AMS.

Ability to innovate quickly and efficiently
Access to modern software from home or the office
Always on the latest technology at no extra cost

For years, IHRSA had used the same version of their old association management software (AMS). They hesitated to upgrade the system because the small improvements available did not seem to outweigh the difficulty of the upgrade process. They wanted more than just incremental updates. They wanted an AMS that would help them grow their association and move them forward.

In 2018, the organization moved to Nimble AMS. They chose Nimble AMS in part because they liked the innovative, customer-focused culture of the Nimble AMS team and the modern association software built on the Salesforce platform. The organization can now easily make improvements for staff and members quickly and efficiently.

According to Thomas Durkin, vice president, technology and digital publishing at IHRSA, the organization can now easily make improvements for staff and members quickly and efficiently.

“Nimble AMS has set us up for innovation and success. We’re able to do so much now without spending a lot of extra time or money. When we want to do something new or make an improvement, we can just do it, leveraging the investment in technology we’ve already made.”

For example, in response to the COVID-19 pandemic, IHRSA wanted to provide members with an online forum to share ideas. Using the Nimble AMS online help site, one person on Durkin’s team was able to set up a member community within days. A few weeks later, the forum already had 1,100 users.

Another example: The organization had been regularly generating a critical report that was only available on one computer. One person spent about five hours every couple of days to run the report. Today, the entire IHRSA team can see key insights from the report any time through a dashboard in Nimble AMS.


IHRSA moved from an outdated legacy AMS system to Nimble AMS. The organization now has a solution that allows them to innovate and grow in countless ways without added cost and hassle.


IHRSA knew their AMS was outdated, but they did not want to go through the hassle of upgrading their old AMS for the small improvements the new version offered. If they were going to make the move to a new AMS, they wanted a system that would help them do more.


The IHRSA team now has a modern, easy-to-use, Salesforce platform-based system that allows them to put new onlines processes and member offerings in place quickly and efficiently, gives them modern software that works just as well from home as it does in the office, and ensures they always have the latest technology, without extra costs or hassles.


“We would not be functional at IHRSA today during the COVID-19 pandemic had we not replaced our legacy AMS with Nimble AMS two years ago. We are able to stay connected to our team and our members like never before.”

Anita Horne-Lawlor, Chief Operating Officer, IHRSA


The mission of IHRSA is to grow, protect, and promote the health and fitness industry, and to provide its members with the benefits that will help them be more successful. IHRSA and its members are dedicated to making the world healthier through regular exercise.

Learn more about IHRSA