Marine Corps Association & Foundation (MCA&F): Nimble AMS Success Story

“We’re able to process memberships and run reports so much faster with Nimble AMS. We also worked with the Nimble AMS team to build an AI-driven solution that automatically identifies members at risk of lapsing, and then helps us take quick action to save the memberships. All of this has led to return on our investment sooner than we expected.”

Jaclyn Baird

Director of Membership Services

77k

members

100+

years

100s

of resources for U.S. Marines and friends

Improving member retention with Nimble AMS Predictions and Salesforce Einstein AI

In 2018, Marine Corps Association & Foundation (MCA&F) faced a challenge. They needed to customize their association management software (AMS) so much that they couldn’t also keep up with product upgrades and found it difficult to engage with members online.

They turned to Nimble AMS for an easy-to-use member management solution with strong reporting and analytics that saves staff time and improves member engagement. MCA&F liked that Nimble AMS is built on the Salesforce platform, making it easy to upgrade and integrate with multiple other solutions.

MCA&F also worked with the Nimble AMS team to tackle a challenge many associations face: membership retention. They were seeing 1,000 lapsed memberships each month. Using Nimble AMS Prediction Builder – which leverages the artificial intelligence (AI) technology, Salesforce Einstein – they implemented an innovative solution that automatically identifies members at high risk of lapsing and presents staff with suggested actions to take to prevent non-renewal.

Challenge & Solution

MCA&F was spending too much time processing memberships and pulling reports, and too much money customizing their AMS to meet their needs, while falling behind on product upgrades. The organization needed an AMS system that could help them streamline manual processes and reporting associated with solving challenges such as member retention – all without falling behind on the latest technology.

MCA&F moved from a difficult-to-use, inflexible AMS with limited online member engagement functionality to the more modern, easy-to-use Nimble AMS, which is based on the Salesforce platform.

Results

MCA&F was spending too much time processing memberships and pulling reports, and too much money customizing their AMS to meet their needs, while falling behind on product upgrades. The organization needed an AMS system that could help them streamline manual processes and reporting associated with solving challenges such as member retention – all without falling behind on the latest technology.

About the Organization

Marine Corps Association & Foundation (MCA&F)

Marine Corps Association & Foundation is a member-based organization dedicated to professional development, recognition of excellence, and building awareness of the rich traditions, history, and esprit of the United States Marine Corps.

Learn more about MCA&F

Features

Nimble AMS Prediction Builder

Salesforce Einstein AI technology

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