Marine Corps Association & Foundation (MCA&F): Nimble AMS Success Story

Improving member retention with Nimble AMS Predictions and Salesforce Einstein AI

In 2018, Marine Corps Association & Foundation (MCA&F) faced a challenge. They needed to customize their association management software (AMS) so much that they couldn’t also keep up with product upgrades and found it difficult to engage with members online.

They turned to Nimble AMS for an easy-to-use member management solution with strong reporting and analytics that saves staff time and improves member engagement. MCA&F liked that Nimble AMS is built on the Salesforce platform, making it easy to upgrade and integrate with multiple other solutions.

MCA&F also worked with the Nimble AMS team to tackle a challenge many associations face: membership retention. They were seeing 1,000 lapsed memberships each month. Using Nimble AMS Prediction Builder – which leverages the artificial intelligence (AI) technology, Salesforce Einstein – they implemented an innovative solution that automatically identifies members at high risk of lapsing and presents staff with suggested actions to take to prevent non-renewal.

Challenge & Solution

MCA&F was spending too much time processing memberships and pulling reports, and too much money customizing their AMS to meet their needs, while falling behind on product upgrades. The organization needed an AMS system that could help them streamline manual processes and reporting associated with solving challenges such as member retention – all without falling behind on the latest technology.

MCA&F moved from a difficult-to-use, inflexible AMS with limited online member engagement functionality to the more modern, easy-to-use Nimble AMS, which is based on the Salesforce platform.

Results

MCA&F was spending too much time processing memberships and pulling reports, and too much money customizing their AMS to meet their needs, while falling behind on product upgrades. The organization needed an AMS system that could help them streamline manual processes and reporting associated with solving challenges such as member retention – all without falling behind on the latest technology.