Success Kit

Member Retention

While it may seem that recruiting new members is the highest priority, member retention is arguably as important given that it can cost 5 times more to attract new members than it does to retain an existing one.

Retaining members is the foundation of an effective membership program and certainly one of the greatest challenges for associations. For that reason, we’ve pulled together all of our top resources for you to ensure your association can exceed your member retention goals.

With this kit, you’ll uncover:

  • Key strategies to help your association hold on to existing members
  • How personalization contributes to the member experience and ways to get started
  • What benefits do members value most and which benefits impact renewal
  • How to map your association members’ journey from the moment they click “join”
  • How one Nimble AMS customer leveraged artificial intelligence and predictive analytics to reduce lapsing memberships

Unlock the member retention kit contents:

Article: 5 Ways to Show Your Members You Appreciate Them
Article: How to Provide the Personalized Experience Your Members Expect
Infographic: The Member Renewal Timeline to Increase Member Retention
Tip Sheet: How to Personalize the Member Experience
Research Study: Member Engagement and Loyalty
Guide: 10 Ways to Reduce Member Churn
On-demand Webinar: How AI helped drive a 25% increase in member retention


Access the member retention kit today to get started.

Fill out the form to get your kit!

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