How to become an authentic thought leader in your industry

As an association leader, you have many peers, mentors, and friends you may look to for insight into the latest industry trends and news. But who do your members look to for this same information?

Building yourself into an industry-respected thought-leader can be a powerful driving-force to help you connect with members and build trust. Join industry experts Teri Carden of ReviewMyAMS and Bruce Moe, Executive Director/CEO of the Missouri State Teachers Association, for the session: How to become an authentic thought leader for your industry to learn:

• Why it’s important to step back from your business agenda and show members you are passionate about their professional interests and industry
• How being an authentic thought-leader can help your association not only with member engagement, but also recruitment and retention
• Real-life examples of association leaders that empower their staff, members, and industry with their thought leadership initiatives