Getting to Know Your Lapsed Members

Why members leave and how to win them back
Association Leader's Guide to Innovation
Every year, your association loses some members. But why do they go away? What makes them different from members who stick around? How can you win back those that slipped away and keep others from heading out the door?

In today’s environment of high engagement, it might be easy to forget about those members that get away each year – your lapsed members. But, as the saying goes, it’s cheaper to keep a member than to attract a new one. One great way to increase member retention is to understand what makes some members leave, and then take action to keep members from lapsing in the future.

In this report, you’ll learn insights into why members lapse and how your organization can win back those members that got away.


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