Association industry research from Community Brands shows that networking opportunities are a top reason that members join an association. It also suggests that staying up to date on industry news, regulations, and trends is one of the most valued benefits across all generations and career stages, making it a top driver of member retention.
Yet, your association isn’t a physical place for your members. Sure, they come together for your annual conference and other meetings throughout the year (in the case of 2020 and 2021, they likely came together virtually).
But how do you keep members involved and deliver member value between those events?
Download this guide to discover why more associations are implementing online member communities and five key steps for getting started.