While it may seem that recruiting new members is the highest priority, member retention is arguably as important given that it can cost 5 times more to attract new members than it does to retain an existing one. Retaining members is the foundation of an effective membership program and certainly one of the greatest challenges for associations.
Member retention is not a simple process. It’s a journey that starts from the moment a member clicks “Join”. Retention is about providing the value and meeting your members’ expectation. Download this guide to learn 10 strategies to help your association keep your greatest asset – your existing members.
Get ready to reduce your member churn.