number of podcasts that have embraced storytelling as a way to share knowledge, interests and common experience has exploded in the past few years. However, it has always seemed like something people did for enjoyment.
Until I took on the role as product owner at NimbleUser, I had no idea how powerful storytelling could be as a tool for achieving business goals. Over the past year, I have had the opportunity to tell the story of associations in a way that allows our development team to build our product to be more user friendly to our customers. So I was pleased to see how associations are looking to use storytelling as a way to improve member experiences at meetings and events.
- Allow members to connect at a deeper level through shared experiences and common ground.
By creating lasting connections through storytelling, members will have access to a wider network of people to help them address opportunities and challenges in their daily work lives.
- Create lasting memories that members can access long after the conference is over.
Take a moment to reflect on those things you remember most about experiences you have had, and it will likely involve a story that someone told you.
- Inspire people through emotions.
One of the things stories do differently than typical meeting content is to create an emotional response. By tapping into people’s emotions, you can help them better understand others and improve their daily interactions.
I hope this has provided some food for thought. How will you use storytelling to create an authentic member experience through your events, publications, web content and more?