Einstein & Artificial Intelligence for Associations

Beth Farrar

September 24, 2018

    When we hear the name “Einstein,” we tend to think of the crazy-haired physicist, the theory of relativity and maybe even E=mc2 if you are a math wiz.

    But in the world of Nimble AMS and Salesforce, Einstein is referred to as “AI for everyone.” Salesforce Einstein is “…a set of best-in-class platform services that bring advanced AI capabilities into the core of the Customer Success Platform, making Salesforce the world’s smartest CRM.”

    We’ve all experienced artificial intelligence (AI) in some capacity. Just order something from Amazon and you’ll receive recommendations on the next item that Amazon wants you to purchase. Love watching movies on Netflix? The next movie Netflix suggests to you is also AI at work.

    What does that mean for associations? It means that machine learning, deep learning, predictive analytics and more translate to intelligent member insights, smart automation and personalized experiences.

    Nimble AMS, powered by Salesforce, has embedded AI capabilities baked right into the platform – making association executives and staff members proactive, smarter and more productive. Now that is Nimble.

    Want to learn more?  

    What Every Association Should Know About Artificial Intelligence Check out this eBook, “What Every Association Should Know About Artificial Intelligence” to gain insights into AI and how associations can leverage AI in the context of an association management system (AMS).






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