How innovative technology transforms the member experience
Your association knows all about the member experience and how it impacts membership engagement and retention. But have you considered how technology can affect your member experience and the long-term health of your organization?
According to the latest Momentive Software research, there continues to be a link between technology adoption and member engagement. Almost 40% of members say they engage with their organization every day or at least once a week. Among the members most likely to engage once a week, or more, are those that consider their organization an early adopter of technology.
Read our blog for three helpful ways that adopting innovative technology can empower your association to view the member experience holistically, preparing your organization for the future.
How innovative technology transforms the member experience
Momentive research found that both association professionals and members agree that technology is transforming their organization for the better. Members’ perceptions of their organizations’ technology adoption have held steady since 2022, with 56 % of members viewing their organization as ahead of the curve or as very early adopters of technology.
As in studies from previous years, there continues to be a strong correlation between technology and member loyalty. Members who view their professional organization as an early adopter of technology are more satisfied and connected with the organization. They are also more likely to promote the organization. Members that view their professional organization as a laggard are significantly less likely to be satisfied, feel a connection to the organization, and promote the organization.
Adopting innovative technology is a fantastic strategy to help your association transform its member experience and boost recruitment, retention, and revenue. Consider selecting association management software (AMS) that enhances your member experience in the following ways:
1. Tangible membership benefits
To improve your member experience, you’ll want to consider an AMS that accommodates members. Ensure the technology touches on these three areas:
- Recruitment and retention. Modern technology is vital to individuals both joining and investing in your organization. Ensure you find an AMS that is configurable so members can personalize their experience. When members personally connect with your association, their engagement expands, driving greater retention and recruitment rates.
- Networking options. Members join associations to make professional connections. Search for technology that equips your organization to increase member engagement, with a vibrant virtual community. Built-in networking opportunities will also attract new members to your association.
- Member analytics. Better understand your members by leveraging predictive analytics and AI. Look for an AMS that includes
- AI tools to manage your membership data to help you discern member behavior and personalize engagement efforts.
2. Modern e-commerce
Improve your member experience with an AMS that offers modern e-commerce. Look for technology that meets these criteria:
- E-commerce that multi-tasks. Members come to your e-commerce website with convenience in mind, so empower them to do more than buy merchandise. Allow visitors to register for events, manage their accounts, renew memberships, secure sponsorships, and make donations—all from the convenience of your e-commerce page.
- Drive more revenue. With modern technology features like cross-selling functionality, your AMS can support your financial goals by ensuring your merchandise is marketed to and viewed by all members. Additionally, search for an e-commerce solution that guards against common pitfalls like abandoned carts to deliver a positive member shopping experience.
- Offer various secure payment options. Elevate your member’s e-commerce experience when you select an AMS that offers myriad payment options like Apple Pay, Google Pay, stored payments with BluePay and CardPointe, express payments, scheduled payments, and mobile payments.
3. Seamless integrations
Level up your member experience when you choose an AMS with integration options. To offer key membership benefits, look for an AMS that integrates with the following software:
- Learning program. Individuals join associations for professional development opportunities and certification requirements. Boost member engagement when you offer an integrated learning management program (LMS) that provides on-demand webinars, webcasts, self-paced courses, and videos.
- Career center. Members are always looking for career insights and networking opportunities within their industry. Find an AMS integration that offers innovative job board technology, career pathing resources, career coaches, and a placement service. The right tech will position you as a leader in industry career insights.
- Events. Members look to their professional organizations for crucial industry events and networking opportunities. Offering in-person, hybrid, and virtual events is a fantastic way to boost member loyalty and provide a superior member experience. Integrate your AMS with event management software to maximize your ROI, meet event goals, and save your staff time.
Learn more tech tips to improve the member experience
To enhance your member experience and future-proof your organization, you’ll want to adopt the right association management software.
