Is your association starting to re-think your technology strategy? To successfully adapt to our ever-changing world, it’s wise to look for new association management software (AMS). Choosing the right AMS can help you advance your organization, manage staff processes, and enhance the member experience.
As you seek the best technology fit for your association, you’ll have lots of choices to consider. Read our blog to discover the top three factors to consider in selecting the best AMS for your organization.
Ready to find the best AMS for your organization? Catch our on-demand webinar to learn how to upgrade your technology and enhance your association. Watch now.
How to find the right AMS for your association
As you begin the search for new association management software (AMS), remember there is a powerful link between modern technology and member loyalty. The latest Association Trends Study found that members who view their organization as an early adopter of technology are more satisfied, connected, and more likely to promote their organization.
Additionally, there is a link between technology adoption and member engagement. Members who are more likely to engage once or more a week with their organization are those that consider their association as an early adopter of technology.
With this research in mind, it’s crucial for your organization to choose the right AMS to meet your organizational goals, streamline staff processes, and elevate the member experience. Look for technology that offers these key features:
1. Continuous product upgrades
Choosing an AMS with continuous product updates will offer the latest software enhancements without interrupting your organization’s platform. Here’s what your association can look forward to with continuous product updates:
- You’ll have instant access to the latest AMS product features and most exciting innovations.
- You’ll never experience additional fees or charges because the updates happen automatically.
- Your organization will see a return on your investment as you leverage the latest tools, boosting staff efficiency, and saving your organization time and money.
2. Automation capabilities
With the fast pace of digital communications, automation has taken on more value for associations. Choosing an AMS with automation capabilities allows you to easily set up business rules in the software to automatically route data and files between people and systems. This allows you to save time by automating routine, manual tasks.
For example, you can automate the following processes:
- Communications to your members based on members’ actions, such as registering for an event or paying membership dues.
- Membership renewals by empowering your members to automatically renew memberships.
- Reports that can be run and shared automatically via email across teams or executive management.
3. Predictive analytics and Artificial Intelligence
Investing in an AMS with predictive analytics and Artificial Intelligence (AI) is another way to work more efficiently. These solutions can help you make predictions about member behaviors and proactively deliver what your members need and want.
For example, you can use predictive analytics and AI to do the following:
- Automatically predict which members are most likely to lapse and then leverage specific actions to encourage them to renew.
- Plan your next association event by using historical engagement data to make predictions. You can determine expected registrations based on historical member activity, making it easier to anticipate attendance and event logistics.
- Automate aspects of member service, such as answering and assisting with common questions via a chat bot to provide immediate response 24/7, freeing up staff to help with more complex inquiries.
- Enhance your member donations by gaining valuable insights into your fundraising initiatives, helping you track revenue, and hit your KPIs. AI can help you predict how much a member might donate to your cause based on previous behaviors.
If you’re looking for these top features in your next AMS, look no further than Nimble AMS. Nimble AMS, built on Salesforce CRM, gives you the member management features your association needs with the many benefits mentioned in this blog, and more.