4 reasons association executive directors love Nimble AMS

As an executive director, you need technology that will help your entire organization succeed.  

Here’s what makes Nimble AMS your perfect technology partner.

As an executive director for an association, you need to set your association up to succeed today and for years to come. Making sure you have a strong technology foundation in place is one of the most powerful things you can do to help your organization work optimally and adapt processes as your organization and the world evolve. 

That’s why association executive directors love Nimble AMS by Community Brands.  

It’s a modern association management software (AMS) system built on the leading customer relationship management (CRM) platform, Salesforce. From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. 

Here are four specific reasons that association executive directors love Nimble AMS: 

1. It helps your association stay more adaptable. 
Technology and the expectations of members and staff are changing rapidly. Just as you must be able to change and adapt to these new situations, so must your technology.

One of the most effective ways to stay adaptable is to use an AMS in which every customer is on the same version. With this type of software, you simply access what you need when you need it, and never have to deal with the complexities of managing software updates. The software is just automatically updated, through continuous updates, so you always have the latest and greatest technology to support your needs – even as they evolve to meet new demands.

Using Nimble AMS, your association can take advantage of the benefits of the continuous upgrade model. Salesforce and Nimble AMS release upgrades throughout the year; each company provides three free upgrades per year. This ensures that customers are always using the most recent technology. 

TIP: This approach also saves dollars because there’s no added charge for upgrades, so the total cost of ownership is lower than other solutions. There’s also lower risk because both Salesforce and Nimble AMS continuously develop, test, and release smaller batches of code. This means that customers have more routine, predictable, and lower-risk product upgrades in manageable chunks versus major, disruptive, higher risk updates.

2. It helps your organization work more efficiently. 
In today’s evolving world, it’s increasingly important to automate as many manual processes as possible so your staff has more time to create a great member experience.

Nimble AMS uses Salesforce Flow to allow associations to save valuable staff time by automating complex business processes. With clicks, not code, your association can specify process criteria to do things like automatically update or create new records, emails, and tasks or submit approval requests – all in a few simple steps.

3. It helps you attract and retain members.
For your organization to remain relevant to members today and in the future, it’s important to have a deep understanding of your constituents. Knowing your members and prospective members, tracking interactions with them, and getting useful business intelligence on membership trends are more important than ever before. Insights into your membership can help you make smarter business decisions and better tailor your offerings so you can continue to attract members and keep them around for years to come.

Nimble AMS helps you know and engage with members in multiple ways. For example:

  • It’s built on the Salesforce CRM platform, which delivers capabilities and features that once were available only to Fortune 500 companies. It provides a detailed view of your membership to drive two key things:
    • Data-based decision making, which requires that data be easily gathered, maintained, and reported on
    • Modern marketing, which requires easily slicing and dicing membership data so that the right message is delivered to the right person at the right time
  • It includes artificial intelligence (AI) and predictive analytics capabilities that can help you to predict members’ needs and expectations and automatically provide them with relevant products and resources.
  • It offers Nimble Communities, which allows you to easily set up and host an online member community. Nimble Communities provides the capabilities you need to drive continuous member engagement, improve member loyalty, and ultimately grow revenue.   

4. It helps you attract and retain staff. 
You can’t deliver a great member experience without great staff. As people become increasingly tech savvy, the association technology you have in place will affect your ability to recruit talented employees. 

These days, many workers expect their work systems to be as good or better than what they see in their personal apps. Generations to come will expect even more. A modern, fully mobile, state-of-the-art AMS will help you attract and retain a top-notch workforce. ​ 
 
It’s important to have an association management software system in place that offers online training and can help your staff grow professionally. Nimble AMS is the first AMS built on Salesforce to offer myTrailhead training, which gives Nimble AMS clients training on their AMS. Plus, Salesforce offers additional trainings and certifications.  
 
Not only will these offerings help ensure you are using your product to the fullest, but they also let your staff gain in-demand skills in today’s workplace. Empowering your employees with skills and certifications will help them grow their careers while helping you attract stellar talent looking to use their certifications in a Salesforce-driven organization.  

Learn more.

Your organization’s ability to succeed depends heavily on your choice of technology. Find out more about how Nimble AMS can help your entire team get the job done.

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