It’s time to move forward with AI.
AI is not only within reach for associations, it’s a must-do. Here are three simple ways to get started
Artificial intelligence (AI) might seem out of reach for your association. It can seem like something big corporations do, not something that’s feasible for other organizations.
But the truth is that AI is now part of our daily lives. It’s also practical and realistic for associations. Here are three simple and achievable ways that AI can help your association.
#1: Improve renewal rates.
Using AI, you can use data about past behaviors to predict if a member is unlikely to renew, and then intervene before losing the membership. In fact, another article about AI on this blog includes a real-world example of how an association is using artificial intelligence to increase member retention by identifying individuals likely to lapse. When an at-risk member is discovered, team members are automatically presented with actionable steps they can take to encourage the member to renew.
#2: Plan your next event.
Predictive analytics in AI can help you plan your next event by leveraging historical engagement data to make predictions about your next conference or event. You can determine expected registrations based on historical member activity, making it easier to anticipate attendance and associated event logistics.
#3: Provide better service.
Help members find answers through personalized content, predicting the answers that members are looking for, and providing that information proactively. For example, using a chatbot you could field frequently asked questions such as someone looking to make a donation. Not only could you point them in the right direction and help them, you can make it easy for them to take action by showing them a stored payment option (see screenshot).
Tech Tip: Chatbots in Nimble AMS, using Salesforce Einstein Chatbot Builder, can assist members with answering questions, updating information, completing actions, processing transactions and more. This saves you money and time while providing a convenient service to members.
Nimble AMS makes it easy for associations to get started with artificial intelligence. Powered by Salesforce Einstein AI technology, Nimble AMS makes it easy for associations to predict and respond to what members need, want, and expect. Many Nimble AMS customers are already starting to use Salesforce Prediction Builder, which enables true point-and-click AI.
Prediction Builder guides you each step of the way to set up the details of a prediction, including what you want to predict and what data fields should guide the prediction. It also lets you know the quality of the prediction you’ve built and if you should consider refining the information in the data fields. And, it allows you to specify which actions staff will be asked to take based on the results of the prediction.
It’s time to move forward with AI
Today, AI is a must-do for associations. For-profit companies are providing increasingly personalized experiences using AI to meet consumer expectations. It’s becoming part of our daily lives, and your members expect the same type of experience with your association.
