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The power of an AMS system built on a CRM platform
Today, many large membership-based organizations are choosing to use an AMS system built on an enterprise customer relationship management (CRM) platform, like Nimble AMS built on the Salesforce CRM platform. With this approach, each technology brings something different to the table. The Nimble AMS system provides the specific tools, templates, and capabilities associations need to manage their organizations. And because it’s built on Salesforce, it also gives associations access to world-class CRM functionality.
But you might find yourself asking a few questions about this approach, such as, “Why is CRM functionality so important to associations?” and “If I have a CRM platform, why do I also need an AMS system – and vice versa?”
In this guide, we’ll take a look at answers to these questions and more. You’ll learn:
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Jaclyn Baird, Director of Membership Services, MCA&F
Mike Lakas, VP, Operations and IT, American Foundry Society
Courtney Patterson, Senior Director, Information Management and Constituent Experience, NASPA
J. Rex Brown, Director of Information Services, PEI
Jake Adler, Chief Technology Officer, ASSH