Are you ready to stay up to date on organizational trends as you build a culture of inclusiveness for your members and stakeholders? Salesforce and Nimble AMS believe in leveraging technology to transform the world. And that transformation begins at your association.
Recently, Salesforce announced a product enhancement, empowering organizations to be more inclusive in how they collect, utilize, and manage data. With the latest update, organizations can leverage new data fields for a member’s gender identity and/or pronouns. These new data fields on the Person Account object can easily be utilized in Nimble AMS when your organization chooses to.
We’re here to offer even more technological strategies as you promote inclusivity in your organization. Read our blog to get started.
Four tips to promote inclusivity by leveraging Nimble AMS and Salesforce
Inclusivity matters—you want your members to feel represented in your organization. Ensure all your members’ voices are heard when you follow these tips:
1. Use inclusive verbiage. Include inclusive verbiage in your member communications, across your website, and in member agreements to ensure that all your members feel represented. You might consider hiring an outside reader or editor to scour your website, member communications, and agreements to ensure you’ve successfully used inclusive language across all important documents.
Try conducting routine surveys about your inclusivity efforts to see how your members think you’re doing. To ensure your members feel heard across your entire organization, report on the results in member town halls and share how you plan to make changes.
2. Leverage your online community platform. Use your online community to promote your inclusivity initiatives and connect with any members interested in programming. Consider creating a subgroup dedicated to these initiatives so members can learn more about inclusivity programming at your organization.
Use your online community to connect members from different backgrounds, locations, work experiences, and viewpoints. Encourage them to come together to share their viewpoints, dialogue, and learn from each other.
3. Accessibility in your member portal. As you seek to build a culture of inclusivity at your association, your members will need to feel represented. Ensure your organization’s member portal has accessible options.
Look for technology that prioritizes accessibility, including the Web Content Accessibility Guidelines (WCAG). Examples of WCAG compliance include alternative text for images, sufficient color contrast, resizable test, and keyboard accessibility. When your association is compliant with WCAG, you can improve member engagement, boosting your entire membership experience.
4. Promote inclusive events. For your next annual conference, take steps to ensure it is inclusive for all members. Use your association management software (AMS) to communicate necessary details about the venue, like the location of accessible parking spaces, the elevator, or ramp access. You’ll also want to offer ADA–accessible considerations for your members, ensuring each event room has ADA seating requirements available.
As members sign up for the event, have them select their preferred pronouns. All members can decide if they want to include their pronouns on their event badge, or if they would prefer to leave this information blank.
