Member priorities, behaviors, and preferences are constantly evolving. Whether you’re looking to drive engagement from a specific member demographic or hoping to boost loyalty, understanding the unique preferences of each generation and loyalty segment can strengthen engagement and increase satisfaction and loyalty.
In this webinar, we’ll take a dive into Community Brands latest research, the “Member Engagement and Loyalty Study,” which looks at how member engagement and loyalty have changed over time. It also digs deeper into what’s behind member sentiments and behaviors based on generation, career stage, and other factors.
Join Community Brands as we take a look at findings from the study and provide recommendations on how to use the study’s data to better serve your members.
You’ll discover answers to key questions, including:
We’ll show you how to give your members what they want and keep them around for the long haul.
Jaclyn Baird, Director of Membership Services, MCA&F
Mike Lakas, VP, Operations and IT, American Foundry Society
Courtney Patterson, Senior Director, Information Management and Constituent Experience, NASPA