- What’s driving member retention?
- Where do different segments of members fall within the loyalty spectrum?
- How do members like to consume content, and what channels are most effective?
- How are members being targeted today, if at all, and how effective is the targeting?
A few weeks ago, we asked more than 1,000 association members in the U.S. just these questions—and more—and their answers could make all the difference in understanding how to retain them and better nurture them up the loyalty spectrum.