Enterprise CRM-based AMS systems have a lot to offer associations. Here’s why.
Association management software has come a long way. Read on for a look at why today’s associations are turning to enterprise CRM-based AMS systems like Nimble AMS.
In 2007, Ron Wille, the co-CEO of what was at the time called NimbleUser, and I attended Dreamforce, the Salesforce user conference. On that momentous day, Salesforce CEO, Marc Benioff, announced that Salesforce was opening its world-class enterprise cloud platform to industry vertical developers.
Having been in the association technology business for years, Ron and I immediately recognized what this news could mean for professional and trade associations. That night we made the decision to build the world’s first association management software (AMS) built on Salesforce. About four years later, Nimble AMS was released.
We moved away from the other AMS that we were selling and went full force into selling, implementing, and supporting Nimble AMS. It was well received. Now it’s the best-selling and fastest growing AMS in the world.
In 2017, Community Brands, the leading provider of cloud-based software to associations, nonprofits, faith-based groups, and K-12 schools, acquired Nimble AMS.
Why enterprise platforms rule
Today, modern systems leverage enterprise platforms, like Salesforce, because of what they offer:
- Big-time scalability and off-the-charts performance. Salesforce has tens of thousands of servers around the world. So, if your association is highlighted on a popular television show or in the news, you can have confidence that your constituent portal will meet the demand.
- Major investments in future technology. Salesforce spent nearly $1.9 billion on research and development in 2019. This is not unusual. Over the years, they have made substantial investments in technology, including artificial intelligence (they purchased multiple AI companies and rolled out Salesforce Einstein).
- Military grade security and monitoring. Salesforce gives customers the ability to operate safely in today’s tumultuous times.
- Ecosystems. Salesforce has an app store with more than 5,000 apps to extend what Salesforce can do (Nimble AMS is one of those apps). There are millions of users that use Salesforce every day, driving more sales, more apps, and more users.
- Integration mindset. Enterprise platforms play well with others. All Nimble AMS and Salesforce APIs allow our customers to upgrade connected systems without breaking everything else.
- Real CRM. The weak point in older AMS systems has always been poor CRM capabilities. Salesforce is the leading and most powerful CRM in the world, giving Nimble AMS the ability to truly know their members.
Unifying on one enterprise platform
Most associations considering Nimble AMS are looking almost exclusively at AMS systems built on enterprise platforms (Salesforce and Microsoft). They have decided they want an AMS built on a platform that is used by thousands of other organizations, has a dynamic and thriving ecosystem, and has a heavy investment in research and development.
These associations are unifying technology on one enterprise platform for all (or most of) their needs. For example, one of our customers uses Nimble AMS, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Financial Force (a Salesforce-based General Ledger) and Orchestra CMS (a Salesforce-based content management system).
The more things change, the more they stay the same
Even with the advent of the modern AMS built on an enterprise platform, some things are slow to change. It’s 2020 and Nimble AMS is still the only enterprise AMS in the world in which every customer is on the same version. Nimble AMS invests heavily on continuous delivery of upgrades every three months (just like Salesforce), so no customer is ever left behind.