When CRM and AMS Worlds Blend


Jeff Golembiewski

February 18, 2013

“I need world class CRM features in my Association Management Software (AMS)!”

I hear this statement at least once a week.  Basically, association staff are tired of the status quo.  In a sweeping statement, I would say that most AMS options available do an OK job in the general day to day transactional functionality.  They let you process memberships, register people for events, purchase a product, and more.  Those are all the basics.  AMS 101.

Where these systems really fall flat on their face is in the area of hard core CRM functionality.  Traditional AMS options were never built on a CRM platform.  These options not only built their AMS 101 functionality but they also tried their best to include some basic and simple CRM functionality.  That equation worked 5 years ago or 20 years ago.  But in todays social and collaborative climate it is so critical to have the best CRM capabilities available.
Without question, the #1 CRM in the world is Salesforce.com.  For years, Salesforce has received award after award because of their groundbreaking and innovative CRM features.

  • Cloud and mobile based
  • Social accounts and contacts
  • Approvals and workflow
  • Collaboration tools like Chatter
  • Email integration
  • Analytics
  • AppExchange
  • And so much more!

Blend all of those features from the #1 CRM in the world with world class AMS functionality … that is what association staff want, need and require today.  That is what is being offered in Nimble AMS.  An AMS that was built from the ground up on Salesforce.  All of the features and functionality needed in an AMS, plus the #1 CRM functionality specifically tuned to what associations need.

Nimble AMS and Salesforce put everything you need at your fingertips … available anywhere.

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